# Campaign: Countering misinformation on social media

## **Main question** 

How do we address misinformation amongst students on social media?

## **Insights/ sub-questions**

* Help people identify source of information
* Short time to address misinformation campaign
* Who are the influencers?
* How do we counter bots at technical level
* Need to simplify debunking
* What questions do we ask to fact check?
* How do we insert into dark social?

## Actions

|                                                      | **Phase 1**                                      | **Phase 2**                                                                                              |
| ---------------------------------------------------- | ------------------------------------------------ | -------------------------------------------------------------------------------------------------------- |
| **Educate**                                          | Train the trainer (on provenance/ fact checking) | Fact-check practice infographics \| Curated/ collated fact-check content                                 |
| **Pre-empt**                                         | Insert into dark social via SRC/LRC/ influencers | Establish social media platform to insert                                                                |
| **Map history and anticipate future misinformation** | Map topics – incl. political priorities          | Identify influencers (+ bot activity) \| Hotspots                                                        |
| **Response**                                         | Build and train student topic response teams     | Open data related to priority topics/ people                                                             |
| **Debunk**                                           |                                                  | Mine social media, flag and notify incl. build tools + processes \| Debunk infographics and simple tools |


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