Campaign: Countering misinformation on social media

Geekulcha (November 2017)

Main question

How do we address misinformation amongst students on social media?

Insights/ sub-questions

  • Help people identify source of information
  • Short time to address misinformation campaign
  • Who are the influencers?
  • How do we counter bots at technical level
  • Need to simplify debunking
  • What questions do we ask to fact check?
  • How do we insert into dark social?


Phase 1
Phase 2
Train the trainer (on provenance/ fact checking)
Fact-check practice infographics | Curated/ collated fact-check content
Insert into dark social via SRC/LRC/ influencers
Establish social media platform to insert
Map history and anticipate future misinformation
Map topics – incl. political priorities
Identify influencers (+ bot activity) | Hotspots
Build and train student topic response teams
Open data related to priority topics/ people
Mine social media, flag and notify incl. build tools + processes | Debunk infographics and simple tools