Campaign: Countering misinformation on social media

Geekulcha (November 2017)

Main question

How do we address misinformation amongst students on social media?

Insights/ sub-questions

• Help people identify source of information

• Short time to address misinformation campaign

• Who are the influencers?

• How do we counter bots at technical level

• Need to simplify debunking

• What questions do we ask to fact check?

• How do we insert into dark social?

Actions

	Phase 1	Phase 2
Educate	Train the trainer (on provenance/ fact checking)	Fact-check practice infographics | Curated/ collated fact-check content
Pre-empt	Insert into dark social via SRC/LRC/ influencers	Establish social media platform to insert
Map history and anticipate future misinformation	Map topics – incl. political priorities	Identify influencers (+ bot activity) | Hotspots
Response	Build and train student topic response teams	Open data related to priority topics/ people
Debunk		Mine social media, flag and notify incl. build tools + processes | Debunk infographics and simple tools